IronRing: Embrace the Effortless Way of Buying and Selling Heavy Equipment Online

For Sellers

Listing with IronRing is simple and rewarding. We ensure your equipment gets the attention it deserves.

For Buyers

Browse our extensive listings and participate in live auctions with ease. Bid confidently knowing you're a part of a secure and fair marketplace.

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Additional Benefits

Expert Support

Our experienced team is always ready to assist you throughout the auction process.

Innovative Technology

Utilize our cutting-edge platform for an intuitive and seamless auction experience.

Wide Industry Coverage

From construction to forestry, we cater to a broad spectrum of heavy equipment sectors.

Benefits of Selling with IronRing

1.Affordable Flat Rate Commission

Enjoy our straightforward pricing - pay only $500 in seller commission, with no hidden fees, regardless of what your pieces sell for.

2.Sell From Any Location

List your equipment from wherever you are. We’ve sold items from Washington to Maine, Texas to Canada, and everywhere in between. The buyer handles equipment pick-up, saving you significant time and effort.

Bright Star Auctions - The Leaders in Heavy Equipment Auctions

3.Streamlined Selling Process

Our process is designed for your convenience. List, set a reserve price (if desired), and let us take care of the rest.

4.Reserve Price Option

Set a reserve to ensure you get the right price for your equipment, with no extra fees if the reserve isn't met. This is not a requirement, and we encourage you to sell your items without reserve depending on your situation.

2021 John Deere 700L LGP Dozer – Sold! $131,000 Jan 2024, Horse Cave, KY

5.Advanced Marketing Strategies

Benefit from our comprehensive digital and print marketing campaigns, ensuring maximum visibility for your equipment. We put a lot of effort into staying abreast of current marketing trends and best practices to achieve or surpass auction value for your heavy equipment.

6.Global Buyer Network

Our platform reaches registered buyers worldwide, increasing your chances of a profitable result.

7.Expertise in All Heavy Equipment

We specialize in a wide range of heavy equipment, trucks, and trailers, ensuring your items find the right audience that is looking to buy quality equipment.

2019 Wood-Mizer LT-70 Super Wide Portable Band Mill – Sold! $72,000 – Dec. 2023 – Mercer, PA

“It was a pleasure meeting and working with you ahead of the auction. You made the experience easy. Additionally, I’ve not seen any organization use today’s technology more competently than what I’ve experienced with Bright Star. You are providing a needed service and doing it very well. Thanks again.”

Brad A.
An IronRing Customer

Why Choose IronRing?

IronRing stands out for its dedication to providing an exceptional auction experience. We are more than just a platform; we are a community dedicated to making heavy equipment trading as efficient and profitable as possible.

Our vision is to redefine the heavy equipment auction industry. We aim to be the leading choice for sellers and buyers worldwide, continually enhancing our services to meet your evolving needs.

2020 Peterbilt 567 Log Truck – Sold! $175,000 December 2023 – Seneca, MO

2026 Auction Dates

February 10th
March 10th
April 14th
May 12th
June 9th
July 14th
August 11th
September 8th
October 13th
November 10th
December 8th

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What Our Clients Say

Rating

4.5

463 reviews

All Reviews Write a Review

Working Class Iron Workers, Owner Dean Bugg

I would highly recommend Bright Star Auctions. Top notch crew and everything went very well.

Richard B.

Software/internet was ‘pretty’ easy to navigate. When I called a few of the posted phone numbers, everyone was very helpful.

Bruce L

Great guys who run a clean shop.

Northern Wood Products

I highly recommend Bright Star. They are all very professional and easy to work with. They were very organized when they came to catalog all my equipment. I really appreciate that they stayed during the load out and the contact they kept with me until all buyers picked up their items. They are a great group to work with!

John Fisher, Owner, Superior Pallet – Ickesburg, Pennsylvania

Thank you so much to the entire Bright Star team for everything you did for Superior Pallet. It was truly a pleasure working with all of you. I feel like we didn’t just work together, we became friends. Bright Star is a five-star operation in every way.

Roy N

Most professional and efficient auction I have ever attended!

Jimmy Lee (Jianming Li) - Owner, Oak Valley Hardwoods

Your team is different, you guys have kept the good character traits, and it's been a pleasure and good experience working with you guys. I've been in the industry for a while and I do think you guys are the future of American lumber industry. I don't normally brag on anybody, but this time is different.

Timothy Mohs - CFO, Missouri Walnut Group

I want to take a moment to personally thank you and your wonderful staff for an extremely successful auction of our sawmill assets. From the moment I was asked to manage this sale I feared the amount of work that was involved for me and my team but in fact, we did very little as your team did all the work for us. The advertising of the auction brought a strong group of bidders. Your team’s expertise in lumber assets helped push the bidding to higher levels than we had forecast. And when it was complete your team’s professionalism in getting the process of shipping the sold equipment made our lives here at Missouri Walnut so simple. And as icing on the cake we exceeded our price expectations as well. Please extend my thanks to your team and we will highly recommend Bright Star to anyone looking to sell industrial assets in the future.

Owens Lumber Company

Everything went extremely well. We would highly recommend using Bright Star Auctions to anyone who is in need of an auction companies' services. From the diligent work provided by Zach and Allison, to the day of the event, everything was as seamless as possible. The after-auction efforts by the riggers in place has been extraordinary and we would highly recommend Wesley and his team to anyone in need of the services he offers. All in all, we give this experience an A++. We wish all of Bright Star and the companies with which you affiliate nothing but success going forward.

Forks Lumber Company, Steven Y

Wow, we are excited! Our expectations were exceeded. We got a great bang for our buck! We appreciate the efforts and results from the Bright Star Team.

Larry Mahaffey

Jonathon, My reaction would be "FLABBERGASTED". Really outstanding results from selling my forklift in your virtual auction. I am very pleased. Thanks to you, your team and Steve Bauder for directing me to your auctions. Great job.

Trent Yoder, COO, Yoder Lumber – Millersburg, Ohio

When we closed two sawmills after 80+ years in business, Bright Star exceeded expectations—twice. Their multi-channel bidding brought buyers coast-to-coast and internationally. From setup to loadout, they handled everything with professionalism, helping us transition smoothly and profitably. I wouldn’t hesitate to recommend them.