IronRing: Embrace the Effortless Way of Buying and Selling Heavy Equipment Online

For Sellers

Listing with IronRing is simple and rewarding. We ensure your equipment gets the attention it deserves.

For Buyers

Browse our extensive listings and participate in live auctions with ease. Bid confidently knowing you're a part of a secure and fair marketplace.

Explore Auction Listings

Additional Benefits

Expert Support

Our experienced team is always ready to assist you throughout the auction process.

Innovative Technology

Utilize our cutting-edge platform for an intuitive and seamless auction experience.

Wide Industry Coverage

From construction to forestry, we cater to a broad spectrum of heavy equipment sectors.

Benefits of Selling with IronRing

1.Affordable Flat Rate Commission

Enjoy our straightforward pricing - pay only $500 in seller commission, with no hidden fees, regardless of what your pieces sell for.

2.Sell From Any Location

List your equipment from wherever you are. We’ve sold items from Washington to Maine, Texas to Canada, and everywhere in between. The buyer handles equipment pick-up, saving you significant time and effort.

Virtual Auction - How It Works!

3.Streamlined Selling Process

Our process is designed for your convenience. List, set a reserve price (if desired), and let us take care of the rest.

4.Reserve Price Option

Set a reserve to ensure you get the right price for your equipment, with no extra fees if the reserve isn't met. This is not a requirement, and we encourage you to sell your items without reserve depending on your situation.

2021 John Deere 700L LGP Dozer – Sold! $131,000 Jan 2024, Horse Cave, KY

5.Advanced Marketing Strategies

Benefit from our comprehensive digital and print marketing campaigns, ensuring maximum visibility for your equipment. We put a lot of effort into staying abreast of current marketing trends and best practices to achieve or surpass auction value for your heavy equipment.

6.Global Buyer Network

Our platform reaches registered buyers worldwide, increasing your chances of a profitable result.

7.Expertise in All Heavy Equipment

We specialize in a wide range of heavy equipment, trucks, and trailers, ensuring your items find the right audience that is looking to buy quality equipment.

2019 Wood-Mizer LT-70 Super Wide Portable Band Mill – Sold! $72,000 – Dec. 2023 – Mercer, PA

“It was a pleasure meeting and working with you ahead of the auction. You made the experience easy. Additionally, I’ve not seen any organization use today’s technology more competently than what I’ve experienced with Bright Star. You are providing a needed service and doing it very well. Thanks again.”

Brad A.
An IronRing Customer

Why Choose IronRing?

IronRing stands out for its dedication to providing an exceptional auction experience. We are more than just a platform; we are a community dedicated to making heavy equipment trading as efficient and profitable as possible.

Our vision is to redefine the heavy equipment auction industry. We aim to be the leading choice for sellers and buyers worldwide, continually enhancing our services to meet your evolving needs.

2020 Peterbilt 567 Log Truck – Sold! $175,000 December 2023 – Seneca, MO

2024 Auction Dates

January 17th
February 14th
March 20th
April 10th
May 8th
June 12th
July 10th
August 14th
September 11th
October 9th
November 13th
December 11th

Explore Auction Listings Contact Us

What Our Clients Say

Rating

4.5

346 reviews

All Reviews Write a Review

Forks Lumber Company, Steven Y

Wow, we are excited! Our expectations were exceeded. We got a great bang for our buck! We appreciate the efforts and results from the Bright Star Team.

Formerly Kurtz Sawmill - Chris K

All I can say is if I ever have another auction, I will use Bright Star Auctions. My auction made 40% more than any one thought. I’m very happy. Thanks.

Northern Wood Products

I highly recommend Bright Star. They are all very professional and easy to work with. They were very organized when they came to catalog all my equipment. I really appreciate that they stayed during the load out and the contact they kept with me until all buyers picked up their items. They are a great group to work with!

Bryan S.

We've sold several times with Bright Star, and we always feel like our items sell for top dollar. Sometimes the premiums seem a bit steep, but when you consider all the online platforms, advertising, and effort they put into it, the premiums aren't as bad. Shout out to Bronson – he takes a ton of pride in what he does. He is also very personable to work with and is a straight shooter. 👌 Just don't mess with his coffee cup, lol. Keep up the good work.

Larry Mahaffey

Jonathon, My reaction would be "FLABBERGASTED". Really outstanding results from selling my forklift in your virtual auction. I am very pleased. Thanks to you, your team and Steve Bauder for directing me to your auctions. Great job.

Owens Lumber Company

Everything went extremely well. We would highly recommend using Bright Star Auctions to anyone who is in need of an auction companies' services. From the diligent work provided by Zach and Allison, to the day of the event, everything was as seamless as possible. The after-auction efforts by the riggers in place has been extraordinary and we would highly recommend Wesley and his team to anyone in need of the services he offers. All in all, we give this experience an A++. We wish all of Bright Star and the companies with which you affiliate nothing but success going forward.

Jaan

Great service from you guys, I was pleased with the experience.

Richard B.

Software/internet was ‘pretty’ easy to navigate. When I called a few of the posted phone numbers, everyone was very helpful.

Bruce L

Great guys who run a clean shop.

Roy N

Most professional and efficient auction I have ever attended!

Lester Taylor Lumber

What an awesome team! I would absolutely recommend the Bright Star team. Thanks to their knowledgeable team our auction exceeded our expectations. They honestly do all the work for you.

Rocky P.

I was at the auction today. Without doubt it was one of the most enjoyable auctions that I have ever attended. Food and drinks supplied by the auction company is unheard of. I look forward to attending many more of your auctions in the future.