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IronRing: Embrace the Effortless Way of Buying and Selling Heavy Equipment Online

For Sellers

Listing with IronRing is simple and rewarding. We ensure your equipment gets the attention it deserves.
List Your Equipment

For Buyers

Browse our extensive listings and participate in live auctions with ease. Bid confidently knowing you're a part of a secure and fair marketplace.
Explore Auction Listings

Additional Benefits

Expert Support

Our experienced team is always ready to assist you throughout the auction process.

Innovative Technology

Utilize our cutting-edge platform for an intuitive and seamless auction experience.

Wide Industry Coverage

From construction to forestry, we cater to a broad spectrum of heavy equipment sectors.

Benefits of Selling with IronRing

1.Affordable Flat Rate Commission

Enjoy our straightforward pricing - pay only $500 in seller commission, with no hidden fees, regardless of what your pieces sell for.

2.Sell From Any Location

List your equipment from wherever you are. We’ve sold items from Washington to Maine, Texas to Canada, and everywhere in between. The buyer handles equipment pick-up, saving you significant time and effort.
Virtual Auction - How It Works!

3.Streamlined Selling Process

Our process is designed for your convenience. List, set a reserve price (if desired), and let us take care of the rest.

4.Reserve Price Option

Set a reserve to ensure you get the right price for your equipment, with no extra fees if the reserve isn't met. This is not a requirement, and we encourage you to sell your items without reserve depending on your situation.
2021 John Deere 700L LGP Dozer – Sold! $131,000 Jan 2024, Horse Cave, KY
2021 John Deere 700L LGP Dozer – Sold! $131,000 Jan 2024, Horse Cave, KY

5.Advanced Marketing Strategies

Benefit from our comprehensive digital and print marketing campaigns, ensuring maximum visibility for your equipment. We put a lot of effort into staying abreast of current marketing trends and best practices to achieve or surpass auction value for your heavy equipment.

6.Global Buyer Network

Our platform reaches registered buyers worldwide, increasing your chances of a profitable result.

7.Expertise in All Heavy Equipment

We specialize in a wide range of heavy equipment, trucks, and trailers, ensuring your items find the right audience that is looking to buy quality equipment.
2019 Wood-Mizer LT-70 Super Wide Portable Band Mill – Sold! $72,000 – Dec. 2023 – Mercer, PA
2019 Wood-Mizer LT-70 Super Wide Portable Band Mill – Sold! $72,000 – Dec. 2023 – Mercer, PA
“It was a pleasure meeting and working with you ahead of the auction. You made the experience easy. Additionally, I’ve not seen any organization use today’s technology more competently than what I’ve experienced with Bright Star. You are providing a needed service and doing it very well. Thanks again.”
Brad A.
An IronRing Customer

Why Choose IronRing?

IronRing stands out for its dedication to providing an exceptional auction experience. We are more than just a platform; we are a community dedicated to making heavy equipment trading as efficient and profitable as possible.

Our vision is to redefine the heavy equipment auction industry. We aim to be the leading choice for sellers and buyers worldwide, continually enhancing our services to meet your evolving needs.

2020 Peterbilt 567 Log Truck – Sold! $175,000 December 2023 – Seneca, MO
2020 Peterbilt 567 Log Truck – Sold! $175,000 December 2023 – Seneca, MO

2024 Auction Dates

  • January 17th
  • February 14th
  • March 20th
  • April 10th
  • May 8th
  • June 12th
  • July 10th
  • August 14th
  • September 11th
  • October 9th
  • November 13th
  • December 11th

What Our Clients Say

Rating
4.6
314 reviews
Oak Ridge Lumber, Andrew Y
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Bright Star did a great job helping with all the cleaning, cataloguing, etc. and getting things ready for the auction. Also, did a great job on the advertising! With all their help, it made it a lot easier and we had a great auction!
Richard B.
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Software/internet was ‘pretty’ easy to navigate. When I called a few of the posted phone numbers, everyone was very helpful.
Working Class Iron Workers, Owner Dean Bugg
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I would highly recommend Bright Star Auctions. Top notch crew and everything went very well.
Northern Wood Products
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I highly recommend Bright Star. They are all very professional and easy to work with. They were very organized when they came to catalog all my equipment. I really appreciate that they stayed during the load out and the contact they kept with me until all buyers picked up their items. They are a great group to work with!
Triad Hardwoods
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If we had to do it over again we wouldn’t change a thing. Very easy process. Pleasant, professional folks to deal with. Zach went above and beyond what I thought he should do with our issues after the sale. Much appreciated!
Bryan S.
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We've sold several times with Bright Star, and we always feel like our items sell for top dollar. Sometimes the premiums seem a bit steep, but when you consider all the online platforms, advertising, and effort they put into it, the premiums aren't as bad. Shout out to Bronson – he takes a ton of pride in what he does. He is also very personable to work with and is a straight shooter. 👌 Just don't mess with his coffee cup, lol. Keep up the good work.
Formerly Kurtz Sawmill - Chris K
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All I can say is if I ever have another auction, I will use Bright Star Auctions. My auction made 40% more than any one thought. I’m very happy. Thanks.
Elizabeth Bullard
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Loren Beachy and his team are very professional and run a top notch company. They use all the right technology and different avenues of communication to get the news out to the public about the sales/auctions that are available. The private sellers trust Bright Start Auctions with their belongings and land, and that is a big deal.
Jimmy Lee (Jianming Li) - Owner, Oak Valley Hardwoods
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Your team is different, you guys have kept the good character traits, and it's been a pleasure and good experience working with you guys. I've been in the industry for a while and I do think you guys are the future of American lumber industry. I don't normally brag on anybody, but this time is different.
Larry Mahaffey
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Jonathon, My reaction would be "FLABBERGASTED". Really outstanding results from selling my forklift in your virtual auction. I am very pleased. Thanks to you, your team and Steve Bauder for directing me to your auctions. Great job.
Rocky P.
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I was at the auction today. Without doubt it was one of the most enjoyable auctions that I have ever attended. Food and drinks supplied by the auction company is unheard of. I look forward to attending many more of your auctions in the future.
Lester Taylor Lumber
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What an awesome team! I would absolutely recommend the Bright Star team. Thanks to their knowledgeable team our auction exceeded our expectations. They honestly do all the work for you.
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A Licensed Auction Company in Multiple States
Auctioneer Licenses
Indiana
Auctioneer Co. Lic. - Bright Star Realty & Auctions, LLC - AC32100007
Auctioneer Lic. - Loren Beachy - AU10500161
Kentucky
Principal Auctioneer Lic. - Loren D. Beachy - 259651
Wisconsin
Auctioneer Lic. - Loren D. Beachy - 2990-52
Illinois
Auctioneer Lic. - Loren Dale Beachy - #441002283
Tennessee
Auctioneer Lic. - Loren D. Beachy - 7154
Auctioneer Lic. - Zach Kittrell - 1959
West Virginia
Licensed auction house
Ohio
Auctioneer Co. Lic. - Bright Star Realty and Auctions, LLC - 2018000007
Auctioneer Lic. - Eugene Hochstetler - 2018000033
Virginia
Auctioneer Co. Lic. - Bright Star Realty & Auctions, LLC - 2908001059
Auctioneer Lic. - Loren Dale Beachy - 2907004635
North Carolina
Auction Firm Lic. - Bright Star Realty & Auctions, LLC - 10455
Auctioneer Lic. - Loren D. Beachy - 10381
South Carolina
Reciprocal Principal Lic. - Loren Beachy - 4795
Pennsylvania
Auctioneer Lic. - Loren D. Beachy - AU0056900
Mississippi
Bright Star Realty & Auctions LLC Firm Lic# 1654F
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