IronRing: Embrace the Effortless Way of Buying and Selling Heavy Equipment Online

For Sellers

Listing with IronRing is simple and rewarding. We ensure your equipment gets the attention it deserves.

For Buyers

Browse our extensive listings and participate in live auctions with ease. Bid confidently knowing you're a part of a secure and fair marketplace.

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Additional Benefits

Expert Support

Our experienced team is always ready to assist you throughout the auction process.

Innovative Technology

Utilize our cutting-edge platform for an intuitive and seamless auction experience.

Wide Industry Coverage

From construction to forestry, we cater to a broad spectrum of heavy equipment sectors.

Benefits of Selling with IronRing

1.Affordable Flat Rate Commission

Enjoy our straightforward pricing - pay only $500 in seller commission, with no hidden fees, regardless of what your pieces sell for.

2.Sell From Any Location

List your equipment from wherever you are. We’ve sold items from Washington to Maine, Texas to Canada, and everywhere in between. The buyer handles equipment pick-up, saving you significant time and effort.

Virtual Auction - How It Works!

3.Streamlined Selling Process

Our process is designed for your convenience. List, set a reserve price (if desired), and let us take care of the rest.

4.Reserve Price Option

Set a reserve to ensure you get the right price for your equipment, with no extra fees if the reserve isn't met. This is not a requirement, and we encourage you to sell your items without reserve depending on your situation.

2021 John Deere 700L LGP Dozer – Sold! $131,000 Jan 2024, Horse Cave, KY

5.Advanced Marketing Strategies

Benefit from our comprehensive digital and print marketing campaigns, ensuring maximum visibility for your equipment. We put a lot of effort into staying abreast of current marketing trends and best practices to achieve or surpass auction value for your heavy equipment.

6.Global Buyer Network

Our platform reaches registered buyers worldwide, increasing your chances of a profitable result.

7.Expertise in All Heavy Equipment

We specialize in a wide range of heavy equipment, trucks, and trailers, ensuring your items find the right audience that is looking to buy quality equipment.

2019 Wood-Mizer LT-70 Super Wide Portable Band Mill – Sold! $72,000 – Dec. 2023 – Mercer, PA

“It was a pleasure meeting and working with you ahead of the auction. You made the experience easy. Additionally, I’ve not seen any organization use today’s technology more competently than what I’ve experienced with Bright Star. You are providing a needed service and doing it very well. Thanks again.”

Brad A.
An IronRing Customer

Why Choose IronRing?

IronRing stands out for its dedication to providing an exceptional auction experience. We are more than just a platform; we are a community dedicated to making heavy equipment trading as efficient and profitable as possible.

Our vision is to redefine the heavy equipment auction industry. We aim to be the leading choice for sellers and buyers worldwide, continually enhancing our services to meet your evolving needs.

2020 Peterbilt 567 Log Truck – Sold! $175,000 December 2023 – Seneca, MO

2024 Auction Dates

January 17th
February 14th
March 20th
April 10th
May 8th
June 12th
July 10th
August 14th
September 11th
October 9th
November 13th
December 11th

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What Our Clients Say

Rating

4.5

358 reviews

All Reviews Write a Review

Rocky P.

I was at the auction today. Without doubt it was one of the most enjoyable auctions that I have ever attended. Food and drinks supplied by the auction company is unheard of. I look forward to attending many more of your auctions in the future.

Northern Wood Products

I highly recommend Bright Star. They are all very professional and easy to work with. They were very organized when they came to catalog all my equipment. I really appreciate that they stayed during the load out and the contact they kept with me until all buyers picked up their items. They are a great group to work with!

Working Class Iron Workers, Owner Dean Bugg

I would highly recommend Bright Star Auctions. Top notch crew and everything went very well.

Bruce L

Great guys who run a clean shop.

Owens Lumber Company

Everything went extremely well. We would highly recommend using Bright Star Auctions to anyone who is in need of an auction companies' services. From the diligent work provided by Zach and Allison, to the day of the event, everything was as seamless as possible. The after-auction efforts by the riggers in place has been extraordinary and we would highly recommend Wesley and his team to anyone in need of the services he offers. All in all, we give this experience an A++. We wish all of Bright Star and the companies with which you affiliate nothing but success going forward.

Timothy Mohs - CFO, Missouri Walnut Group

I want to take a moment to personally thank you and your wonderful staff for an extremely successful auction of our sawmill assets. From the moment I was asked to manage this sale I feared the amount of work that was involved for me and my team but in fact, we did very little as your team did all the work for us. The advertising of the auction brought a strong group of bidders. Your team’s expertise in lumber assets helped push the bidding to higher levels than we had forecast. And when it was complete your team’s professionalism in getting the process of shipping the sold equipment made our lives here at Missouri Walnut so simple. And as icing on the cake we exceeded our price expectations as well. Please extend my thanks to your team and we will highly recommend Bright Star to anyone looking to sell industrial assets in the future.

Richard B.

Software/internet was ‘pretty’ easy to navigate. When I called a few of the posted phone numbers, everyone was very helpful.

Raber’s Redi Cut

As for the Bright Star Auctions team & the crew that did the lotting & pictures to make the bid book, everybody did a great job. I was very well pleased and would recommend the Bright Star team to anybody. Auction results were above our expectations. Thanks for a job well done.

Jimmy Lee (Jianming Li) - Owner, Oak Valley Hardwoods

Your team is different, you guys have kept the good character traits, and it's been a pleasure and good experience working with you guys. I've been in the industry for a while and I do think you guys are the future of American lumber industry. I don't normally brag on anybody, but this time is different.

Jaan

Great service from you guys, I was pleased with the experience.

Forks Lumber Company, Steven Y

Wow, we are excited! Our expectations were exceeded. We got a great bang for our buck! We appreciate the efforts and results from the Bright Star Team.

Elizabeth Bullard

Loren Beachy and his team are very professional and run a top notch company. They use all the right technology and different avenues of communication to get the news out to the public about the sales/auctions that are available. The private sellers trust Bright Start Auctions with their belongings and land, and that is a big deal.